Not Virat Kohli or Rohit Sharma: MS Dhoni beats Shah Rukh Khan and Amitabh Bachchan in brand endorsements

Even after retiring from international cricket four years ago, MS Dhoni remains one of the most loved sports personalities in India. Though his on-field appearances are now limited to the Indian Premier League (IPL), his fame off the field continues to grow. Playing for Chennai Super Kings (CSK), Dhoni was retained for Rs 4 crore ahead of IPL 2025. Despite being less active in cricket, Dhoni¡¯s market value has increased, surpassing Bollywood legends Shah Rukh Khan and Amitabh Bachchan, as well as cricket stars like Virat Kohli and Rohit Sharma.

MS Dhoni Leads in Brand Endorsements in 2024

A report by TAM Media Research revealed that MS Dhoni topped the list of celebrities for brand endorsements in the first half of 2024. Dhoni signed more deals than Bollywood icons Amitabh Bachchan and Shah Rukh Khan and even outperformed his cricketing peers, Virat Kohli and Rohit Sharma.

The report highlighted that Dhoni secured an impressive 42 brand deals during this period, which is one more than Amitabh Bachchan and eight more than Shah Rukh Khan. This shows that Dhoni¡¯s popularity and trustworthiness remain unmatched, even after stepping away from international cricket.

MS Dhoni and His Top Brand Deals

MS Dhoni¡¯s brand endorsements span a wide range of industries, reflecting his wide appeal. Some of the major brands he represents include Eurogrip Tyres, Gulf Oil, Cleartrip, MasterCard, Citro?n, Lay¡¯s, and Garuda Aerospace. These partnerships highlight his strong connection with audiences and his reputation as a reliable and respected personality.

Dhoni¡¯s Journey in the IPL

In 2023, Dhoni stepped down as captain of CSK after leading the team to their fifth IPL title. He was succeeded by Ruturaj Gaikwad, who faced a tough start, with CSK failing to qualify for the playoffs in his debut season as captain.

Before the IPL 2025 mega auction, the 43-year-old Dhoni was retained by CSK as an uncapped player. A new rule allowed franchises to keep players who had not played international cricket for five years in this category.

Alongside Dhoni, CSK also retained key players such as Ruturaj Gaikwad, Ravindra Jadeja, Matheesha Pathirana, and Shivam Dube, as they aim to secure their sixth IPL title.

The Exciting IPL 2025 Mega Auction

The IPL 2025 mega auction is scheduled to take place in Jeddah on November 24 and 25. This event will be vital for all ten teams as they prepare to build strong squads for the upcoming season. Dhoni¡¯s continued retention by CSK shows his immense value as both a player and a leader.

Ms Dhoni's net worth

MS Dhoni, recognised for his composed leadership and outstanding wicket-keeping abilities, has built a net worth of $111 million, as reported in TOI. His successful IPL captaincy and numerous endorsements have played a major role in increasing his wealth. Dhoni¡¯s impact goes beyond cricket, establishing him as a cultural icon.

MS Dhoni: A Star Beyond Cricket

The fact that MS Dhoni¡¯s brand endorsements have surpassed those of Bollywood stars Shah Rukh Khan and Amitabh Bachchan, as well as cricketing giants Virat Kohli and Rohit Sharma, proves his lasting influence. Dhoni¡¯s simplicity, dependability, and achievements make him a favourite among fans and brands alike.

Dhoni¡¯s legacy demonstrates that a sports star¡¯s impact can go far beyond the field. He remains an icon in cricket, advertising, and the hearts of millions.

By outpacing Shah Rukh Khan, Amitabh Bachchan, and Virat Kohli in brand endorsements, MS Dhoni has firmly established himself as the most sought-after celebrity in 2024, proving that his star power only grows stronger with time.