TCS Emerges As India¡¯s Most Valuable Brand Of 2022 With $45.5 Billion Brand Value, Says Report

IT giant Tata Consultancy Services(TCS) has more than doubled its brand value to $45.5 billion to become India's most valuable brand. It has outpaced HDFC Bank to claim the top spot, according to a study by London based data analytics and brand consulting company Kantar BrandZ India report.

The value of TCS as a brand jumped 212%, while HDFC Bank, which held the first position for the past six years, rose 62% to $32.7 billion. The study gets consumer insights from 4.1 million consumers around the world, covering more than 19,250 different brands in over 51 markets.

Third place belonged to Infosys, whose brand value increased more than five-fold at $29.2 billion, followed by Airtel and Asian Paints at brand valuations of $17.4 billion and 15.3 billion respectively. Tech brands dominated the ranking both in India as well as globally which has Apple, Google, Amazon, Microsoft and Tencent dominating the world's most valuable brand ranking.

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In fact, tech companies account for nearly a third or 32% to the top 75 brands in India, outstripping China that has 30% share of tech firms. Also, the growth rate of the Kantar BrandZ top 75 most valuable Indian brands far outpaced the rate of growth being posted in other major markets around the world. India's top 75 brands increased 35% to $393 billion, or nearly 11% of the country's GDP, since 2020. In comparison, the value of global top 100 brands rose 23% to $8.7 trillion, nearly 9% of world's GDP.

Brands from 23 different categories made it to the 2022 Indian Top 75 list, including a total of 14 newcomers, from 11 categories¡ªincluding online gaming, education, apparel and real estate, reflecting the diversity and dynamism of the Indian economy, the report added.

Consumer tech brands in the top 75 rankings in terms of brand values included Flipkart, Bjyu¡¯s, Swiggy, Nykaa and Zomato reflecting the rapid adoption of online channel by Indian consumers.

Six Business Solutions and Tech Providers - TCS, Infosys, HCL Tech, Wipro, LTI, Tech Mahindra, account for 24% of the ranking¡¯s total value, as per the study.

Also Read: List Of All Companies Owned By The Tata Group

Tech & IT Industry Benefited From The Pandemic

"Tech and IT companies really benefited from covid in terms of growth as clients are now looking at having more of their data and infrastructure to the cloud, are much more concerned about data securitization security than before, investing in AI, and also the increasing emergence of service as a software. And these Indian companies truly provide them at a global scale," said Deepender Rana, executive managing director- South Asia, Insights Division, Kantar, as per ET report.

"The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes them worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze,¡± he added .

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