When Tata Motors Came Out With A Nano Car Worth Rs 22 Crore

What comes to your mind when you think about Tata Nano? Certainly, it must be the thought of the cheapest car in the world, right?

While we all know that Tata Motors had introduced it more than a decade ago to make the purchase of cars affordable for the middle class, did you know that Tatas had once introduced one of the world¡¯s most expensive cars, that too a Nano!

In 2011, Tata Nano was given a massive makeover which skyrocketed its value to Rs 22 crore! The car's body was made with 80 kg 22-carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones, an official had said, as per IANS.

The mega-value Goldplus Nano Car was unveiled by Tata Group chairman Ratan Tata.

EPA

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Not For Sale

The official stated that the valuable and fully functional car was not for sale, and was rather a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company.

Purpose Of Launch?

The Goldplus Nano Car was billed as the world's first ever gold jewellery car and celebrated the 5,000 years of jewellery making industry in India.

"As many as 14 techniques of jewellery making have gone behind the effort -- from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to the traditional naqashi, marking the convergence of diverse and culturally distinct jewellery making techniques from around India," the official had told IANS.

The ?22 crore Nano unveiled by Ratan Tata was reportedly a one-off showpiece that would tour Tata-owned jewellery stores across the country.

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