India-China Border Clash: CAIT Requests Bollywood Celebrities To Stop Endorsing Chinese Brands

Earlier this week, at least 20 of our Indian army soldiers died in a violent face-off with Chinese troops at the Galwan Valley in Ladakh. As tension builds on borders, inside the country there is strong angst against the Chinese translating into anything made in China.?

As a response,?The Confederation of All India Traders (CAIT) has launched a nationwide campaign titled 'Bharatiya Saaman-Hamara Abhiman' that aims to boycott all Chinese products.?

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The traders' organization has enacted the first step leading to boycott of all Chinese products by requesting Bollywood celebrities to stop endorsing them, in an open letter.?

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In the open letter released,? CAIT has appealed to celebrities like Aamir Khan, Deepika Padukone, Katrina Kaif, Virat Kohli, and others to stop endorsing Chinese products and brands.??

Celebrities such as Amitabh Bachchan, Akshay Kumar, Shilpa Shetty, Madhuri Dixit, Mahendra Singh Dhoni, Sachin Tendulkar have been invited to join the campaign to boycott Chinese products under its flagship national movement 'Bharatiya Saaman-Hamara Abhiman'.

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CAIT Secretary-General Praveen Khandelwal, in the letter to Indian celebrities, said that at a time when "China's army, in the most clandestine manner, has committed a barbaric attack on the Indian army at Ladakh border, the heart of every Indian is filled with deep anguish, resentment, and abhorrence against the atrocities of the Chinese and their persistent attitude of antagonism towards India".

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The Confederation claimed that it will help the government reduce imports from China by $13 billion (about Rs 1 lakh crore) by December 2021, with the cooperation of traders and citizens of India. Currently, the annual import from China in India stands at $70 billion or around Rs 5.25 lakh crore.