In the emerging world of streaming, where even big movies struggle to stay relevant in theaters and often debut online in just a few weeks, Sankranthiki Vasthunnam is still having an amazing run in theaters. The movie has just completed 50 days in 92 theaters, which is a huge achievement in these days.
In the past, it was common to hear about films playing for 50, 100, or even 175 days in theaters. But over the last 15 years, movie theater runs have gotten much shorter. Only a few films manage to last 50 or 100 days in theaters anymore. Now, Sankranthiki Vasthunnam has joined that elite group.
To run successfully for 50 days in 92 theaters is no small feat, and director Anil Ravipudi deserves credit for making such an audience-driven movie. The film has earned close to Rs 300 crores at the box office, becoming the biggest Telugu hit that's not a pan-India film. With stars like Venkatesh, Aishwarya Rajesh, and Meenakshi Chaudhary, the movie recently premiered on TV and OTT as well.
On TV, the TRP rates have gone sky-high and Zee Telugu is enjoying massive viewership ever since the film is playing on repeat there. Talking about Zee5¡¯s premiere, then, Sankranthiki Vasthunam scored 100 million viewing minutes within 12 hours, emerging as the biggest all-time opener for the streaming giant. The viewership is constantly piling up, making it one of the biggest successes.
Directed by Anil Ravipudi, Sankranthiki Vasthunam is produced by Dil Raju and Shirish under the banner of Sri Venkateswara Creations. This Bheems Cesarolio musical is cinematographed by Sameer Reddy and edited by Tammiraju. Did you happen to watch Sankranthiki Vasthunam yet? Drop your reviews @indiatimes.
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