Big moves at Loewe happening! After 11 years of redefining the Spanish luxury house, Jonathan Anderson has stepped down. And now?? Jack McCollough and Lazaro Hernandez¡ªthe creative masterminds behind Proenza Schouler¡ªwho are officially taking the lead.
The duo will now call the shots across all things Loewe: womenswear, menswear, leather goods, and accessories.?This shake-up not only marks a bold new direction for the brand but also paves the way for Anderson¡¯s highly speculated move to Dior within the LVMH fashion empire.?
McCollough and Hernandez aren¡¯t just any designers ¡ª they¡¯re the kind of creatives who push boundaries and redefine cool.?Their knack for blending art, culture, and craftsmanship turned Proenza Schouler into a fashion powerhouse, and now they will be bringing that same magic to Loewe.?
Making it official, they¡¯re packing up their New York lives and heading to Paris, ready to dive headfirst into Loewe¡¯s legacy. But first?? A pit stop in Madrid, where Loewe was born back in 1846.?There, they¡¯ll explore the archives, meet the artisans, and absorb the DNA of the brand before shaping its next chapter.??
Let¡¯s be real¡ªthis wasn¡¯t some last-minute decision. LVMH has reportedly had its eye on McCollough and Hernandez for years, waiting for the right moment to bring them into the fold.??With their sharp design instincts and proven ability to evolve a brand while keeping its soul intact, they were the obvious choice to steer Loewe into the future.??
Since launching Proenza Schouler in 2002, the duo has dominated the fashion game.??From selling their senior thesis collection to Barneys New York to snagging five CFDA Awards and creating the cult-favorite PS1 bag, they¡¯ve made waves for over two decades. With collabs ranging from L¡¯Or¨¦al to Birkenstock, they¡¯ve cemented themselves as industry power players.
Now, all eyes are on their next move. Can they take Loewe to even greater heights? The fashion world is watching, and the stakes are high. One thing¡¯s certain¡ªLoewe is about to get a serious dose of downtown cool.?
Stay tuned, fashion lovers. This is just the beginning.