Looking For A Job But Afraid To Ask For It? Here's How To Cold Pitch Like A Pro

Cold pitching refers to reaching out to potential clients or customers in order to get in touch with them and explaining why you are a solution for their needs and why they should hire you.?

Cold pitching is thus essentially promoting yourself in order to land the potential job.?

While you may find it difficult to do toot your own horn, but it is what could help you end up get more coins in the bank!?

Here is how to cold pitch the right way:-?

1. Research potential clients in your field?

Before reaching out, research your potential clients to understand their needs and how your product or service could benefit them.?

This information will help you tailor your pitch to their specific situation.?

2. Choose the right communication channel?

If you have done proper research on your potential client, you would have come across their email, social media or phone number.?

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While you pick the most effective channel for reaching your prospects, keep in mind that each channel has its own etiquette and so you may need to tweak your cold pitch accordingly.?

3. Create a compelling messaging, including links to your work?

Develop a concise and compelling pitch that highlights the value you can offer. Don't forget to add links to your past work that can substantiate your claims.?

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4. Personalise your pitch?

Personalisation is key to making your pitch stand out.?

The person you are reaching out to would probably be getting a ton of similar messages - why should he read yours? This is where your creativity matters.?

Address the prospective client by name and reference specific details about their business or situation. Show that you have taken the time to understand their needs.

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5. Follow Up?

Don't be discouraged if you do not get an early response, and make sure you follow up to stay on their radar. But at the same time, be respectful of their time and avoid being too pushy.?

Also, keep a track of your cold pitches and pay attention to what works and what does not so you can refine your approach over time.

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