Cyber Monday is a large shopping event that occurs the Monday following Thanksgiving, as well as its companion sales day, Black Friday.?
Cyber Monday, which occurs on November 27 this year, has grown in popularity as a profitable day for retail sales in the United States, with online businesses known for giving deals, discounts, and special promotions on the day.
However, many businesses, including Amazon, have stated that Cyber Monday sales will begin on Saturday, November 25 this year. ''Customers can expect huge reductions across categories including as electronics, toys, home, fashion, beauty, and Amazon devices,'' according to a press release from the firm.
Such promotions have begun to gain traction in India, with companies such as Amazon, Croma, Tata Cliq, and Vijay Sales now offering discounts on a variety of products.
The National Retail Federation developed the name "Cyber Monday" in 2005 after observing that individuals continued their holiday shopping online while at work on the Monday after Thanksgiving.?
Black Friday, like Cyber Monday, was established by businesses as a method to promote sales during the holiday season between November and December in the run-up to Christmas. Online businesses have been providing substantial discounts to customers since their inception.?
Experts believe that an increase in web traffic may be due to customers having quicker or more secure Internet connections at work. Many others also chose to shop on Monday because they were unable to complete all of their shopping over the Thanksgiving holiday.?
''With the rise of online shopping, online-only firms such as Amazon sought a method to capitalise on Thanksgiving holiday sales. 'The Monday after Thanksgiving became dedicated to internet sales, distinguishing it from Black Friday,'' said Katherine Cullen, vice president of industry and consumer research at the NRF.
Sales increased from $484 million in 2005 to over $11 million by 2022.
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