NewJeans' contract termination backed by Bunnies; K-pop fans remain uncertain
K-pop girl group NewJeans on November 28 officially announced their departure from label ADOR. This news came after months of tensions and turmoil between former CEO Min Hee-Jin and ADOR's parent company, HYBE. The five members¡ªMinji, Hanni, Danielle, Haerin, and Hyein¡ªheld an emergency press conference in Samseong-dong, Seoul, to address this issue and confirmed that their exclusive contract with ADOR would officially terminate at midnight KST on November 29.?
During the conference, the members shared their experiences and outlined the group's future. They revealed that they had sent ADOR a letter on November 13 demanding the correction of significant contract breaches within 14 days. They had warned that failure to do so would lead to termination. However, ADOR, in response to the press conference maintained that their contract with NewJeans remains valid, claiming no terms have been violated.
Bunnies show strong support:?
In the midst of the conflict, NewJeans' fanbase, known as Bunnies, has stood firmly behind the group. Fans have trended hashtags like "NewJeans Never Die" and expressed pride in the girls' decision, applauding their courage to leave after facing alleged mistreatment.
K-pop fans remain divided:?
On the other hand, K-pop fans in general have been divided. Some are indifferent to the situation, while others, particularly fans of other agencies, have expressed satisfaction at seeing HYBE¡¯s challenges. Many, however, are questioning whether NewJeans left ADOR merely to follow Min Hee-Jin, who has her own controversial reputation. Some fans worry that the group may be jumping out of the frying pan into the fire and fear for their future careers.?
?What the future holds for the five-member girl group and whether they will be able to re-debut under a new agency remains to be seen.?
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