We love the convenience offered by online food delivery apps. Getting food delivered to our doorstep with the click of a button is a labour-saving experience we all relish. But have your ever thought if you are paying the right price for your food or not??
Well, a Mumbai customer recently decided to do so and he ended up noticing a shocking price difference between online and offline food order bills.?
A LinkedIn user Rahul Kabra shared two photos that have the same food order but different pricing. As per his post, the order includes - Veg black pepper sauce, vegetable fried rice, and mushroom momo. The orders were from a restaurant - 'The Momo Factory' - in Mumbai.?
"I am doing an apple to apple comparison to online vs offline order. Here is what I noticed - Cost for offline order - INR 512. Cost for Zomato order - INR 690 (after applied discount of INR 75). Cost escalation 34.76% per order at INR 178 = (690-512)/512," Kabra wrote in the caption.?
Kabra wrote, "I think there is a need to cap this cost escalation which should be implemented by the government so as to make this a win-win for all stakeholders".
He added, "Customer acquisition cost is what all start-ups are struggling with. Retention is the key to enhancing customer lifetime value. Zomato is always on top of my mind due to its constant omni channel advertising! But I must say me being a normal value-driven Indian customer, at the end of the day will always make a price to benefit comparative analysis as an end result of any higher pricing".??
The post has gone viral and garnered more than 10,000 likes. Many users voiced their opinion for and against the pricing practices followed by food aggregators.
"It will be better if they keep the menu as same and take their charges separately. At least there will be no grievance with the users," one user commented.??
"You are paying for the convenience, time and fuel saved," another user commented.?
"My experience with Swiggy in Indore. I wanted to order a thaali from a nearby restaurant. Swiggy showed the price as 120 plus delivery charges. I was going towards the restaurant, so I decided to pick it up from the restaurant. To my surprise, the same thaali was available for 99. I would have paid around 140 to Swiggy for the same food that was 40% more," a third user added.?
"I dont think you understand how Zomato model works, they dont control the pricing of the food, they just take a cut on each order placed from their app, its the restaurant that increases the prices in Zomato app just to dodge the cut Zomato takes away in the order, which seems fair in most case but in any case Zomato has no control over price listing," another added.?
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