Assam is known for its high-quality tasteful tea leaves. Tea?connoisseurs from around the world pledged that no tea is better than tea leaves grown in Assam. Tea lovers go to any extent to get the best even if that means spending lakhs of rupees for a tasteful sip. And it's quite possible with a recent find...
This was the highest amount paid this year for tea at an auction?centre in Jorhat.?A Jorhat Tea Auction Centre (JTAC) official said the tea sold by Pabhojan Organic Tea Estate was purchased by Esah Tea, an Assam-based tea brand.
Pabhojan Gold Tea offers a bright yellow liquor with a soothing after-taste and is made from the choicest second flush tips plucked from the tea estate. The tips turn golden and add a hue to the beverage which is extremely rare.?
Chief Executive Officer of Esah Tea, Bijit Sarma said that buying this rare tea will help them to provide their customers with one of the finest tea blends from Assam. This tea variety is rare and for ¡±tea connoisseurs, this is an experience in a cup. We are glad to be able to continue with our mission to provide them with authentic Assam tea flavours."
Pabhojan Organic Tea Estate's owner Rakhi Dutta Saikia said ''We produced only one kg of this rare variety of tea and are delighted at this new record-breaking price which has created history. The price it fetched is something that will help the Assam Tea industry regain its lost fame'', she said.
She even added that this variety was manufactured for the first time following high demand from discerning consumers, tea connoisseurs, and buyers for this type of premium quality speciality tea.?
Esah Tea is a brand devoted to providing the ultimate tea experience and presents a range of organic tea blends that are carefully curated ¡°to rejuvenate and revive mind, body, and soul with the natural healing qualities of tea¡± from the local gardens. ¡°This new addition to its offerings will attract interest from its consumer base not just in India but abroad,¡± the company said.
The tea is available?at?https://esahtea.in?for Indian consumers and at?https://esahtea.com?for international buyers.
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