Viral Video: How A 1972 Gibberish Song Reminds Anand Mahindra About The Influence Of Bias And Soft Power

As we are all aware of this, in songs, lyrics are very important. Due to this, we all groove to the music and listen to it plenty of times. But this viral video of a 1972 gibberish song has something else to say.??

Anand Mahindra, the chairman of Mahindra Group, recently reshared how the gibberish song from 1972 reminded him of soft power and the potential of prejudice in setting global relations.?

In 1972, however, a rare success swept the world that was fully written in gibberish and nevertheless fascinated listeners and is still used in shows such as the Apple TV+ series Ted Lasso as of 2023.

In This 1972 Gibberish Song, Anand Mahindra Recognises The Power Of Bias And Soft Power

The video is shared by Anand Mahindra on his Twitter handle with the caption, "A funny, but also profoundly disturbing experiment. Exposes the crude & irrational power of bias. It also shows just how powerful ‘soft power’ really is….Soon, perhaps anything sounding like Naatu Naatu will be a hit…?"

Historic Vids shared this now-viral video on their social media handle, and from there, Mr. Mahindra re-shared the video with his thoughts.?

Adriano Celentano and his wife Claudia Mori penned and performed Prisencolinensinainciusol. Celentano wanted to create a song that sounded like English in an American accent no matter what was spoken (or sung).

In 2 minutes and 20 seconds of the video, you can see people dancing to the gibberish?language?song, which we all cannot understand. This clip is fully in black and white, as in 1972, there was no colour TV available.

Let's See How Netizens Reacted Towards This Video

Since the video was shared on social media, it has been in a lot of talks, and till now, it has garnered over 2 million views, 61 retweets, 770 likes, and comments that are just must-read. So, let's check out these comments below.

According to one user, just because something seems familiar or unusual doesn't imply it's better or more important.?We should constantly be open to new experiences and ideas and seek to respect our world's variety.

Another said, "I was in Italy a week ago, and most radio stations played English songs." All cabs play English music.

One person commented, "It's incredible to think about how much popular culture can influence our preferences and perceptions."?The fact that a song with gibberish lyrics became a hit in Italy demonstrates the power of soft power' and cultural influence.

As one person noted, it is also vital to acknowledge that cultural interchange and borrowing may be constructive and enriching when done with respect and awareness of the intricacies and complexity of other cultures. When cultural dominance and hegemony are at work, problems develop.??

What do you think about it? Do let us know in the comments.

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