This Man Started A Fake Restaurant & Became London's Number One

Apparently, becoming London's number one restaurant isn't all that difficult. Back in 2017, Vice journalist Oobah Butler handcrafted a fake account on TripAdvisor for a non-existent restaurant and named it "The Shed at Dulwich."

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Man Created A Fake Restaurant That Became The #1 Hotspot In London

After creating a basic outline of the business online, Oobah got his group of friends to go on the website and write rave reviews for the restaurant so that it would become one of London’s must-visit venues.

The journalist is known for pulling such crazy pranks and having such crazy ideas. One time he pretended to be "Georgio Pevian," a designer of some jeans he found in the London Market, and tried to make his way into the Paris Fashion Week.

For his restaurant experiment, Oobah decided to use his own garden shed space to host people coming to London’s #1 restaurant and even bought a "burner phone" to handle inquiries regarding the restaurant. He later even bought a domain and made up a website for the place to make it look more authentic.

He Faked Photographs On The Site By Snapping Tablets, Shaving Cream & Other Items

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We all know that hype on the internet can make even the fakest of things most wanted by the public, so Oobah undertook this experiment to record the limits of clout. He said in a video on Vice’s?YouTube?channel, "Hot spots are all about quirks, so to cut through the noise I need a concept silly enough to infuriate your dad. A concept like naming all of our dishes after moods."

To prove how ridiculous the hype on the internet can look, he put together a combination of bleach tablets, honey, and some shaving foam to photograph pictures of his "Michelin-star" food. After putting up the pictures on the site, the place started getting hype online, with requests from journalists?coming in to visit the place.

The hype raised such a frenzy that Oobah had to host an audience at the place and serve them microwave lasagna.

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