It is evident through the current state of the Food and Beverages industry in India that people want to open the best of the best restaurants but don’t want to spend on brand building, and they expect to have consistent footfall throughout the years.?
● 1,000–2,000 new restaurants are expected to open each month in 2025, driven by rising consumer demand and digital integration.?
● 30–35% of mid-sized restaurants and cloud kitchens have shut down in the last 18–24 months due to high operating costs, delivery platform commissions (up to 25%), and lack of differentiation.?
● 50% of restaurants close within 3 years, with 10 closures daily across India (as of 2025)?
COVID-19 is history but since then people have picked up the habit of eating out twice or thrice a week, due to the rise in per capita income of Indian households. However, this number is quite high in Tier 1 cities compared to Tier 2 and 3 cities where the number of differentiated restaurants with an average order value of 1000/- for 2 is much less.?
Get Marketed, a marketing consultation agency has been in the industry for more than 4 years and has worked with over 277+ F&B outlets, and they have provided the data for Jaipur city, which has seen a rapid increase in premier restaurants, clubs, and hotels, not just for the tourists but also for the residents.?
Aman Nagpal, the founder says that more than 5 luxury restaurants and cafes open up in Jaipur every month, but 4 fail and shut down. All because they rely heavily upon just the digital marketing services and overused influencers. You need a differentiation in your menu, interiors, and service capabilities to retain the guests and create a wow factor for the guests. Creating a great Instagram feed and stories won’t bring footfall, it will just bring a few engagements.?
Get Marketed also mentions that, every month they receive more than 100+ inquiries of Crisis management and 50+ queries for turn-key projects. Since the restaurant is a big investment sector, owners usually become heavily dependent on agencies to promote their restaurants and when there are no sales, owners are very quick to change the agency, as they were expecting footfall, rather they shall be substantially involved in the operations and try to improve their guest experience and feedback.?
Aman Nagpal, founder at Get Marketed, quotes, “When a restaurant serves great food, gives good service, and promotes brand deliverables consistently over first 3 months of its opening, it will never shut down, as it can create a genuine word of mouth in the city. It is true in 99% of cases.”?
The name shall give a taste of the food you will be served at the Restaurant It is very difficult to find a name that is not taken on Instagram or Domain, however, make sure to find the name that justifies what you will be serving in the restaurant, otherwise, there is a disconnection, especially in the cases of high-end luxury restaurants.?
Keep your menu easy for selection?
Many times, people overfeed the menu with multi-cuisine for guests who ‘might’ demand something, and they shall have everything. Study the market, and do a proper menu with a chef consultant. This also helps you keep your active inventory low and you can deliver more to the audience who likes your food.?
A service done well can retain guests for up to a Year?
Get Marketed founder quotes, “There shall be a captain on every three tables so that guests do not need to raise a voice to call for service.”?
It is true that when captains acknowledge guests and make them feel special, the guests will choose to come over next time with more people for sure.?
Keep your branding consistent on all the platforms?
Make sure your social media deliverables are in line with your branding so that people visiting your page or watching your stories have an idea of consistency and brand recognition.
To succeed in India’s competitive F&B market, restaurants must prioritize differentiation (unique menus, ambiance, service) and operational excellence over relying solely on digital marketing or influencers. Consistent branding, customer experience, and early word-of-mouth (via quality food/service in the first 3 months) are critical. While digital presence helps visibility, sustained success hinges on operational involvement, inventory optimization, and memorable guest experiences. Agencies like Get Marketed highlight that 99% of restaurants thriving focus on these fundamentals, not just marketing.