'Strange Branding Lesson', Edelweiss MF CEO Radhika Gupta Shares Her 2-Year-Old Son's Favourite Brand Is JCB
Edelweiss Mutual Funds CEO Radhika Gupta often posts interesting things on her social media handles. From business advice to daily life musings, Gupta tends to share random tidbits that turns into full-blown discussions at times,
She recently shared a ¡®strange¡¯ lesson in branding that she learned from her two-year-old son Remy. Radhika?pointed out that Remy is in love with JCB, a heavy equipment manufacturer that he can't really get enough of.?
Radhika Gupta Learned A Branding Lesson From Her 2-Year-old Son Remy
Posting on X, she said, "If someone ever asked me the first brand my toddler would fall in love with, I would have never guessed this. 'JCB' is the first brand he learnt!"?
She added, ¡°And now as I am birthday planning, I am realising this brand - where the product has nothing to do with kids -- is all over. They are cakes, gift wrap, clothes, bedsheets, bags and toys with this print because little boys are obsessed with them. A strange lesson in branding I learnt from JCB India Ltd and a 2-year-old!¡±
In the comments section on her post, Capitalmind founder and CEO Deepak Shenoy said, "And just incredible that none of the Indian manufacturers of such vehicles - heck, even most cars - don't make (or license) the toy versions of their construction equipment. It's ridiculously popular. There's a place in Bangalore with a mini JCB thingy to pick and drop things."
Radhika Then Urged Anand Mahindra To Manufacture Mahindra Cars For Kid , Especially Thar!
Radhika Then Requested Mahindra Chairman Anand Mahindra To Start Manufacturing Toy Version Of Their Cars?She wrote, ¡°You guys should do licensed versions of Mahindra cars for kids. I am sure little versions of the Thar will be very popular!¡±
Also Read:?Shark Tank India Fever! Radhika Gupta Gets Startup Pitches By Techie & Guard At Mumbai Airport
JCB Has Had A Place In Pop Culture Since Many Years Now
Isn¡¯t it amazing that JCB construction equipment has a place in pop culture? It all started randomly in 2019, when people began making memes on JCB excavators. While many tried to get to the bottom of the trend and find out why, no definite answer could be found. Interestingly, JCB digging videos have massive views? on Youtube.
Back in the day, a twitter user had tweeted, ¡°JCB khudayi jokes are so subtle yet so funny. Apparently the jokes are about how jobless are people to watch JCB digging videos on YouTube with these videos getting millions of views ¡±.
It¡¯s been years but JCB¡¯s popularity is only soaring. This brand definitely makes for a good research subject, don¡¯t you think? Tell us your thoughts in the comments section below.
