Zomato has announced a 10-minute food delivery service called Instant - which will be piloted in Gurgaon next month.?
Deepinder Goyal, the founder of Zomato, announced the offering on Twitter.?¡°10-minute food delivery is coming soon on Zomato,¡± his tweet read.?
Along with his tweet, Goyal also shared a link to Zomato¡¯s official blog post and said that the safety of its delivery agents will not be compromised.?
"We do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road and does not put any lives at risk," he said.??
The company said that the delivery will rely on a dense network of "finishing counters" which will be located in near high-demand customer neighbourhoods.
However, desis are confused about how this 'Instant' service will work without pressuring delivery partners or how it was logistically possible considering the dense traffic in cities across India.?
Social media users criticised the move with scathing memes.?
Zomato Instant will start with four stations in Gurugram from next month onwards. The company hasn¡¯t revealed any details about the rollout timeline as of yet.
Explaining the thinking behind the instant food delivery, Goyal said, "Sorting restaurants by fastest delivery time is one of the most used features on the Zomato app."
He said he also "started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete."
"If we don't make it obsolete, someone else will," Mr Goyal said.
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