Here's Why Kangana Ranaut's Reality Show 'Lock Upp' Has Managed A Record Of 200 Million Views!

When it comes to controversies, Kangana Ranaut never misses any headline because of her bold persona and so when the Queen of Controversies hosts an OTT show with controversial contestants, it¡¯s bound to become popular. MX Player and ALT Balaji¡¯s Lock Upp is a new reality show hosted by Kangana Ranaut where celebrities are locked up inside a jail for 72 days. Television has run its course for reality shows and they have found a new reach in the OTT platforms, be it Bigg Boss OTT or Shark Tank. It¡¯s been only a few days since the launch of the show and it¡¯s already been trending everywhere. Let¡¯s take a peek at some of the reasons why the show is trending in the OTT space.

Kangana Ranaut as a host

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Kangana Ranaut has been hitting headlines for quite a while now for challenging various celebrities of Bollywood. Her bold personality and the brilliant choices she makes as far as the script goes make her one of the best actors in the film industry. This is the first time, she is hosting a show and everyone seems to be loving this role of Kangana.

Talking about the trending viewership of Lock Upp, Kangana said, ¡°100MN views in 19 days is just incredible and I'm overwhelmed with the love and affection that Lock Upp is receiving from the viewers. This proves that the concept of the show is unique and highly entertaining. The views on the show are proof that Ekta Kapoor's vision has once again hit bullseye, and that along with the huge reach that MX Player has reveals that together, they know the audience pulse better than anyone else on OTT. Lock Upp is only going to get bigger and more fearless from this point on.¡±

Soon after, she shared on her Insta handle that the show garnered a record 200 million views.

Controversial Contestants

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From Munawar Faruqui, Poonam Pandey, Payal Rohatgi to Karanvir Bohra, LockUpp has a great list of contestants who provide complete entertainment to the audience. Each one of them have had gone through controversy and the audience loves to know more about their life. All the contestants give a tough time with one another. The show started with 13 contestants namely- Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde. Over time, several contestants were eliminiated and new wild cards were given an entry in the jail.

Interesting game format

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Lock Upp is set in a real jail-like scenario that has several hidden twists and passages. The inmates are tested and questioned in tough circumstances and they have to survive in the jail with basic amenities to emerge as a winner. In addition to the interesting features of the show, it also has a unique element, unlike any other show. Every week contestants have to do 'Prayashchit & Pashyataap' wherein if they face the threat of elimination, the only way to stay in the game is to reveal a dark secret about themselves on the online media platform via the show or get evicted out of the house. Moreover, the show also has a celebrity jailor and the contestants have to struggle to have basic amenities. The audience has 50% voting power and Kangana also has 50% of voting power to herself.

Free access to anytime content

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LockUpp unlike Bigg Boss OTT is available to watch completely free anytime, anywhere on MX Player and ALT Balaji and we also get to catch the 24-hour footage of the contestants with no extra subscriptions. Recently, the show has garnered more than 200 million views online and is still trending on the OTT show charts.

Fills up the vacuum of missing drama

LockUpp was released at the right moment when Bigg Boss ended and people needed a new source of entertainment from a reality show. The ongoing arguments, tasks, and eviction do give a vibe of Bigg Boss and so is able to satisfy the drama and ¡®masala¡¯ needs of the viewers in the right manner. Recently, there was a fight between Payal Rohatgi and Zeeshaan Khan where Payal even passes Islamophobic remarks on him.

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Interactive voting system

LockUpp is the first-ever reality show that has been created with its parallel universe of fantasy metaverse and contestant card trading. Under this system, the audience can sometimes decide what tasks will take place which in turn helps the show is getting more reach and engagement. This voting system has turned out to be more effective as the show feels more interactive and viewers get a sense of connection with the functioning of the show.