Salman Khan To Launch A Single Screen Theater Chain Which Will Have Cheaper Tickets!
According to reports, Salman Khan is all set to launch his private single screen theatre chain. The theatre will aim at cheaper movie tickets.
Every year Bollywood's Bhai AKA Salman Khan's films make crores of money at the box-office. While people hoot and cheer for Bollywood's Khan, there is something very thoughtful that Salman Khan has planned now.
According to recent reports, Salman Khan is now all set to launch his own private single screen theatre chain called 'Salman Talkies'.
A Mumbai Mirror report claims that Salman has already started working on the business plan and he has chosen six single screens from all over Maharashtra have been selected. A source close to Salman told media,
BCCL
"He will be lending his name to a theatre chain to promote tax-free viewing. Tickets for films at his theatres will be available at heavily subsidised rates and free for children. Salman will be launching each screen himself."
Recently, the actor expressed displeasure over rising prices of movie tickets to as much as Rs 400-500 in tier-one cities.
Explaining the economics of hits and flops, Salman said at an event recently, "If a film has to flop, the effect of the loss should be as little as possible. Jai Ho did a business of Rs 138 crore with tickets priced at Rs 200. On weekdays, the prices were down to Rs 100 but since we didn't publicise this fact, people said, 'Arey is that the only business?' Rs 138 crore is a huge, how many films touch that kind of a figure? Prem Ratan Dhan Payo made Rs 238 crore but since it didn't make as much money as Bajrangi Bhaijaan, the perception is that it flopped."
The major motive behind Salman Talkies would be:
1. To make movie-viewing accessible to everyone by cutting the cost of film tickets. Also, the chain will focus on tax-free viewing.
Dailymoss
2. Salman Khan is targeting more footfalls and not just high numbers.
Dailymoss
He was earlier quoted by the Mumbai Mirror as saying, "It's because of the economics that Marathi films like Natsamrat and Sairat are getting more footfalls. With Hindi films the numbers are higher but we need the footfalls too."