Explained: What went wrong between Samantha Prabhu and ZEE5 over Subham¡¯s OTT release? Where will it stream now?
Samantha Ruth Prabhu¡¯s film Subham was set to drop on ZEE5, but the deal fell through after the streaming giant reportedly tried to renegotiate the price. Know where it will now likely stream on OTT.
Subham OTT Release Update: Samantha Ruth Prabhu's debut as a producer with this Telugu horror-comedy has taken an unexpected turn. Despite initial plans for the film to stream on ZEE5, the deal has reportedly fallen through, leaving fans curious about where they can watch the movie online.
Why did the fallout happen between Samantha Ruth Prabhu and ZEE5?
Before Subham hit theatres on May 9, 2025, Samantha had secured a deal with ZEE5 for the film's digital and satellite rights. This move was seen as a strategic step to ensure the film's reach beyond cinemas. However, post-release, reports suggest that ZEE5 backed out of the agreement.
While the exact reasons remain undisclosed, sources indicate that financial disagreements between the parties led to the cancellation. Basically, after Subham wasn¡¯t received well in theatres, ZEE5 reportedly approached to renegotiate the OTT deal price. This development was unexpected, especially considering the film's pre-business deal and Samantha's active promotion efforts.
Where to watch Subham online?
In response to the setback, Samantha has reportedly entered into a new agreement with JioHotstar for Subham's digital release since she wasn¡¯t planning to go down on the desired paycheck. An official announcement on this is anticipated soon, with the streaming expected to commence in the second week of June 2025.
More about Subham
Directed by Praveen Kandregula, Subham is a quirky horror-comedy that revolves around women who become possessed while watching a particular TV show. The film features a cast of newcomers, with Samantha making a special cameo appearance. The Telugu film is struggling in theatres and has so far earned just Rs 5.4 crore at the box office. It¡¯ll be interesting to see how Subham is received on OTT, and it will make ZEE5 regret its back-out decision.
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Aditya Sagar is a journalist at Indiatimes who pulls the strings on what¡¯s hot and what hits headlines. With entertainment in one hand and the internet¡¯s pulse in the other, he crafts stories that ripple through pop culture. Want to know what¡¯s next? Follow @theadityasagar - he already knows!
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