Double-Decker Bus With Kerala Tourism Ad Seen On London Roads, Video Goes Viral
The red double-decker buses in London are one of the iconic sights of the British capital. In a video that has gone viral on social media, the bus can be seen in scenic pictures of Kerala, including the famous backwaters.
The red double-decker buses in London are one of the iconic sights of the British capital. Recently one of them was seen sporting an advertisement of Kerala Tourism. In a video that has gone viral on social media, the double-decker bus can be seen covered with scenic pictures of Kerala, including the famous backwaters.
SCREENGRAB
Kerala Tourism on London bus
The video was posted on Instagram by Ryan Shiju, a Kerala native, currently living in the UK. ''Kerala advertised bus in London,'' the caption of the video shared by Ryan read.
Also read: Facebook Ranks Kerala Tourism Page As Best In The Country
Many on social media applauded the creative approach of the Kerala Tourism Department to attract more foreign tourists.
Kerala Tourism Minister PA Mohamed Riyas, who also shared Shiju's video further sought recommendations from social media users for innovative outreach campaigns.
Responding to the minister some suggested that similar advertisements should be placed in India's major airports, while another user said that he recently saw an ad of Kerala Tourism at the Doha Airport.
Similar campaign in 2018
It should be noted that this is not the first time Kerala Tourism has been featured on London's double-decker busses. In 2018 Kerala Tourism had launched a similar initiative to attract tourists.
KERALA TOURISM/ FILE
Tourism on the rise in Kerala
Kerala, which is one of the most sought-after tourist destinations in India, by both domestic and international tourists has seen an uptick in tourism activity, post-COVID.
Also read: Kerala Tourism Efforts To Make State Disabled-Friendly Earns Praise From UN
In 2023, Kerala saw a record in domestic tourist arrivals with 2.18 crore tourist footfalls. This was an increase of 15.92 per cent from the 1,88,67,414 domestic tourists who visited Kerala in 2022.
Double-decker bus in Munnar
Last month Kerala Tourism had launched a double-decker bus service for tourists in the famous hill station Munnar.
Double Decker Bus Through Munnar Gap Road
¡ª ForumKeralam (@Forumkeralam2) April 23, 2024
Keralam ?? #KeralaTourismpic.twitter.com/hQAWIehn7N
The bus, operated by KSRTC can accommodate 50 tourists at a time and will have three trips daily, with stops at Signal Point, Chokramudy, Anayirankal, and Botanical Garden.
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