The New Cricket Anthem By PUMA, Featuring Virat Kohli & Divine, Is A Whole New Level Of Cool

They say cricket is one of the greatest equalizers in our country. It's not just a sport here. It's a part of our DNA. As cricket¡¯s biggest event has begun, emotions are on a high! None of us can wait to see how Virat and his boys are going to tackle the odds to get that much-awaited victory.

And while the speculation and polls are trending on everyone¡¯s mind, we¡¯ve found exactly what we needed to keep the energies high ¨C the coolest cricket anthem yet!

PUMA

Inspired by ¨C and featuring ¨C Virat Kohli, Chakravyuh Mein SockThem is an effortless earworm. The video is edgy and music flows with the spirit of cricket effortlessly. Might we add, Kohli totally rocks it with his attitude and brilliant screen presence!

Oh and the cherry on the top?

PUMA roped in THE gully boy to compose the anthem! SockThem is composed and sung by India's most celebrated hip-hop icon - Divine, who has done an impeccable job with the catchy lyrics and the beats, which can make anyone get off their seat and groove! This new anthem for cricket fans even gives them a gesture to adopt and cheer for Virat and team throughout this cricket season. Featuring various sides of the sport in our country, be it gully cricket or matches played in a stadium, it is set to be THE ANTHEM for the new generation of cricket fans.

What exactly is SockThem?

PUMA

Off the field, it refers to an act of silencing critics with a single gesture and on-field, it means to dominate and win the game. In fact, the inspiration for the anthem came from Kohli's famous gesture during the last series in Australia, when he endured a sledging home crowd to score a century and then pointed his bat and said, "I let my bat do the talking."

Virat is undoubtedly the greatest batsman of our generation. He channelizes his aggression towards performing well and performing consistently in every match. And when the best batsman and the no1. sports brand in the country create an anthem together, it breaks the internet for all the right reasons.

The video shows fans across the country sporting the PUMA sock in their hands, doing the same 'blabber gesture' to express their support! And the trend seems to be picking up across social media too! We think this trend is here to stay, and will definitely go viral this cricket season!

What's more?

The video also features other PUMA ambassadors including Olympic boxer and six-time world champion, Mary Kom, cricketer Sushma Verma, World Of Dance winners- Kings United and the anthem is choreographed by none other than Suresh Mukund, their choreographer.

So how can you show your support?

PUMA

If you¡¯re a Virat fan, like us, all you have to do is roll up your sleeves, pull up your socks, breathe fire and SockThem! And while you are at it, don¡¯t forget to give this anthem another listen.