Chinese 'love guru' earns ?163 crore a year teaching women to marry rich men
Regarded as a 'Love Guru,' Ququ Big Woman has received widespread attention owing to her teachings, which have been deemed manipulative and unfair by many.
Le Chuanqu, a Chinese influencer popularly known as Ququ Big Woman, has stirred controversy on the Internet due to her unconventional advice on how to marry rich men.
Regarded as a 'Love Guru,' Ququ Big Woman has received widespread attention owing to her teachings, which have been deemed manipulative and unfair by many.
Ququ Big Woman earns ?163 crore in a year
As per a report by the South China Morning Post (SCMP), Ququ Big Woman gives out her advice through live streaming. Despite having content with a debatable standpoint, she has evaded any penalties or bans for it.
Ququ Big Woman reportedly makes US$19 million annually (approximately ?163 crore) with an approach to marriage advice that is blunt and pragmatic, i.e., viewing the union as a financial opportunity.
Unsplash| Representational Image
"All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me," she stated in one of her videos.
Ququ Big Woman advises women not to abandon relationships shortly after entering them. Instead, she encourages them to spend considerable time with wealthy men, convincing them of long-term commitment. This strategy, she believes, increases the likelihood of financial gain. She suggests, "it's better to stick with a wealthy boyfriend, considering them for a long term."
How Ququ Big Woman keeps her advice subtle
To evade potential censorship, Ququ Big Woman employs code words in her live streams. She avoids using terms like "rich," substituting them with "rice." Pregnancy is referred to as "carrying a ball," and marriage as "inside the fortress." This clever use of language helps her maintain her platform and continue her teachings.
While primarily known for her live streams, which cost about US$155, Ququ Big Woman also offers personal consultations at higher prices. Despite the suspension of her Weibo account last year for promoting "unhealthy relationship views to gain attention and profiting from selling courses and conveying incorrect values," she continues to share her controversial advice on other platforms.
Unsplash| Representational Image
Ququ Big Woman's rise to fame highlights the growing influence of social media personalities in China and the lengths some will go to in order to achieve financial success. Her teachings have ignited debates about the ethics of using relationships for financial gain, underscoring the complex dynamics of modern social media culture.
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