Amitabh Bachchan To Sell His NFTs, Throws Weight Behind Crypto In India

The Indian cryptocurrency scene is leaving no stones unturned to boost the popularity of cryptocurrency trading in the nation. And now, one of India¡¯s most popular crypto exchanges has brought onboard a Bollywood icon to promote its offerings and services.

Reuters

Also Read: India Ranks Second In Crypto Adoption Globally

CoinDCX has now signed the Bollywood legend, Amitabh Bachchan as its first-ever brand ambassador. The brand wishes to increase awareness around cryptocurrency, while also making it popular as an emerging and relevant medium of investment.

In the last two years, India has seen exponential growth in the crypto space and today it sits at a valuation of over $2 trillion which is only expected to increase further with more people seeing crypto as a viable investment medium.

Also Read: India Will Carve Own Crypto Path Instead Of Following US Or El Salvador, Says Jayant Sinha

According to CoinDCX, Bachchan would help in popularising crypto as an ¡®asset class¡¯, as well as creating awareness on how to make safe crypto investments.

Sumit Gupta, co-founder and CEO of CoinDCX said in a statement, ¡°We are honoured to have Mr Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Mr Bachchan is well-versed with the crypto space.¡±

Amitabh Bachchan NFT

Gupta was referring to the NFT that Bachchan launched in collaboration with BeyondLife club and GuardianLink.io -- a blockchain R&D company -- where it¡¯ll include unique and limited artworks.

Also Read: Non-Fungible Tokens: How 'Punk' Crypto Trend Gave Rise To NFTs For Digital Art

The NFT will include the star¡¯s recital of poems from Madhushala -- the renowned collection of poems by his father Harivansh Rai Bachchan, anecdotes from his career, signed posters highlighting the biggest milestones of Bachchan¡¯s career, rare digital memorabilia from the past and present under undisclosed gifts.

Reuters

The NFTs will go on auction starting November this year and in case you¡¯re interested, you¡¯ll have to sign up on BeyondLife.club to participate.

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Gupta added, ¡°His knowledge will prove valuable in building trust and credibility among new users. We are certain that this association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.¡±

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