Facebook Is Changing Its Name Soon To Reflect New 'Metaverse' Ambitions

Facebook is set to announce a name change to position itself at the centre of the metaverse, moving away from being just a social media company

Bharat SharmaUpdated: Oct 20, 2021, 12:12 IST
3 min read
Mark Zuckerberg Metaverse
Business Insider

The metaverse is coming with full force and Facebook is putting itself at the helm of metaverse adoption. To reflect its metaverse readiness, Facebook is all set to change its name in the near future.

Facebook CEO Mark Zuckerberg is expected to announce the name change at Facebook's annual "Connect" conference on October 28, The Verge reported.

Even then, it's entirely possible that tech giant Facebook may announce the name change before that. Facebook is trying to recover from all the scandal surrounding its policy and approach to tackling hate speech and misinformation.

Facebook metaverse Facebook / Tech Insider

Facebook's self-perception is evolving

Now, it seems that Facebook is positioning itself at the centre of metaverse adoption, wherein the line between the physical and the virtual world would be blurred with assistance from augmented reality (AR) paraphernalia like glasses or even our current phone screens, for starters.

Facebook wants no longer to be associated with just current models of social media and is likely to now project Facebook and other social media platforms like Instagram and Whatsapp as few of many projects undertaken by the company.

Mark Zuckerberg Facebook Reuters

Also read: Facebook Wants To Build An Ambitious 'Metaverse', But It's Full Of Challenges

So far, Facebook hasn't acknowledged the same publicly but the name change is coming soon. The company had been preparing for this a while. With 10,000 employees dedicated to the creation of Facebook's metaverse, Facebook could kickstart the adoption of social media's future.

Earlier, Zuckerberg had shown interest in turning Facebook into a metaverse company from a social media giant.

Facebook under fire for not doing enough

Currently, Facebook is facing a lot of heat after whistleblowers alleged misconduct from the company in terms of dealing with children, with fake news, and hate speech on its platforms. Former employee Frances Haugen revealed the internal workings of the company to US Congress, urging them to do something before it's too late.

Also read: Whistleblower Alleges Facebook's Dismal Response To Hate Speech In India

Mark Zuckerberg Facebook Reuters

Tech giants are known to rebrand themselves in order to improve company perception as well to keep its new goals in sync with how the company appears. In 2015, Google became part of the "Alphabet" umbrella. With this move, Google set out to make a similar statement, that it was no longer just a search engine company.

It's still unclear what the new name of Facebook would be. The Verge claims that it could run along the lines of "Horizon". Regardless, we'll find out soon.

What do you think about Facebook's ambitious plans for social media and humanity with metaverse? Let us know in the comments. For more in the world of science and technology, keep reading Indiatimes.com.

Citation

Heath, A. (2021, October 20). Facebook plans to change company name to focus on the metaverse. The Verge.

Bharat Sharma

I live for all-things-technology - gadgets, novel climate solutions, and startups that are changing the game. In my leisurely hours, you can find me binge watching science fiction films, writing poetry, or dancing to pop anthems.

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