From BTS to football sensation Son Heung Min; top stars in January brand reputation rankings
Each month, the Korean Business Research Institute releases brand reputation rankings for K-drama actors, K-pop stars, and more. Based on media coverage, consumer engagement, and awareness, here are the Top 5 artists from January¡¯s list.
Each month, the Korean Business Research Institute releases its brand reputation rankings, covering K-drama actors, actresses, K-pop male and female artists, as well as groups. In addition to these, the Institute also shares a list of stars from various fields who have topped the rankings in South Korea.
These rankings are based on media coverage, consumer participation, interaction, and community awareness. The research utilized big data collected from December 29, 2024, to January 29, 2025, to assess the attention and influence each star commanded. Here are the Top 5 artists who topped the list in January and the others that follow.
BLACKPINK
The four women¡ªJisoo, Jennie, Ros¨¦, and Lisa¡ªfrom BLACKPINK have been releasing solo music frequently and have dominated the rankings this month, with a remarkable brand reputation index of 10,535,122.
Lim Young Woong
The South Korean ballad, pop, and trot singer, entertainer, and YouTuber has climbed to second place this month, achieving a brand reputation index of 8,213,721.
BTS
The 7-member boy group, consisting of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, secured third place on the list with an impressive brand reputation index of 7,058,326.
Son Heung Min
The football sensation, who captains both Tottenham Hotspur and the South Korea national team, secured fourth place with a brand reputation index of 6,658,047.
SEVENTEEN
The thirteen-member boy group¡ªS.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino¡ªrounded out the top five with a brand reputation index of 5,321,815.
Check out the top 30 for this month
6. Yoo Jae Suk
7. Lee Jung Jae
8. Byeon Woo Seok
9. IVE 10. Lee Chan Won
11. Lee Jun Hyuk
12. Kim Min Jae
13. Jun Hyun Moo
14. Choo Young Woo
15. Lee Byung Hun
16. Hyun Bin
17. aespa
18. Lim Ji Yeon
19. Gong Yoo
20. TWICE
21. SHINee
22. Song Joong Ki
23. BIGBANG
24. Baek Jong Won
25. Red Velvet
26. Kang Daniel
27. HaHa
28. (G)I-DLE
29. Kang Ho Dong
30. Han Ji Min
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Karen Noronha is a versatile journalist with a passion for sports and K-pop. With over 7 years of experience at publications like IBTimes UK, DNA, and OTTPlay/DesiMartini, she seamlessly transitions between covering global athletic events and the dynamic world of K-pop.
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