Here's why Noida liquor stores are offering BOGO, huge discounts on whisky & beer

If you are in Noida and looking to stock up on liquor, now is the best time! Several Noida liquor shops are offering massive discounts, including buy-one-get-one-free deals on whisky and beer. This move comes as traders rush to clear their stock before the new excise policy takes effect on April 1, 2025, as reported in TOI.

Why Are Liquor Shops in Noida Offering Discounts?

This long Queues you are witnessing is actually from Noida, the Customers standing for 1+1, 1+2 mega offers in liquor stores in many parts of UP.

Same people were complaining Arvind Kejriwal ney Delhi walo ko sharabi banaya..

BJP Amrit Baant rahi hai..pic.twitter.com/RQPoggKx6n

¡ª Manu???? (@mshahi0024) March 25, 2025

The primary reason behind these heavy discounts is the new excise policy of Uttar Pradesh (UP) for 2025-26. Under this policy, several key changes will impact how liquor stores operate in Noida. Here¡¯s what¡¯s happening:

• E-Lottery System for Licenses: Unlike previous years, liquor shop licenses will no longer be renewed automatically. Shop owners will now have to participate in an e-lottery to secure a license, making it uncertain whether they will be able to continue their business.
• Merging of Liquor Shops: The government is reducing the number of liquor shops by merging beer and foreign liquor outlets into composite shops. This will cut down the total number of Noida liquor shops from 535 to 501.
• Stock Clearance Deadline: Any unsold liquor after March 31, 2025, will be seized by authorities, forcing shopkeepers to sell off their existing stock at discounted rates to avoid financial losses.

Types of Discounts Available at Noida Liquor Shops

With the March 31 deadline approaching, Noida liquor shop owners are slashing prices and offering various promotional deals. As reported in TOI, some of the top discounts include:

• 20% Off on Liquor: Some stores, like those in Sarfabad, have reduced prices by up to 20% to boost sales.
• Buy One Get One Free on Whisky: Shoppers in Sector 18, Noida, can avail of special BOGO (Buy-One-Get-One-Free) deals on select whisky brands.
• BOGO Offer on Beer: Liquor shops in Sector 93 are offering buy-one-get-one deals on beer, attracting large crowds.

Impact on Liquor Sales in Noida

The discounts have led to a significant surge in sales. Reports indicate that liquor shops in Noida typically sell:

• 10,000 beer bottles daily
• 30,000 bottles of foreign liquor daily
• 40,000 bottles of country-made liquor daily

With the current discount rush, daily revenue is expected to increase by 30-40%, reaching Rs 3-4 crore per day.

What Consumers Need to Know

For liquor buyers in Noida, this is an excellent opportunity to grab their favorite drinks at unmatched prices. However, these offers are only available until March 31, 2025. Post this date, prices may rise due to the new excise policy and higher license fees. Additionally, foreign liquor will now be available in smaller 60ml and 90ml bottles, while country-made liquor will come in tetra packs to prevent adulteration.

Comparison with Other NCR Cities

Interestingly, while Noida liquor shops are offering deep discounts, Ghaziabad¡ªanother major NCR city¡ªhas not reported any such offers. This highlights a localized pricing strategy, making Noida the go-to destination for discounted liquor before the new fiscal year begins.