'What type of extortion is this, Deepinder Goyal?' Internet reacts as Zomato hikes platform fee for festive season
Zomato has raised its platform fee from Rs 6 to Rs 10 per order during the festive season, citing the need to cover higher operational costs. This temporary increase of over 60% has drawn mixed reactions from customers, with some expressing dissatisfaction over the added expense.
As the Indian festival season kicks off with Durga Puja and Navratra just over and Diwali around the corner, brands are racing to capture customer attention. However, Zomato's recent move might not sit well with many Indian consumers. In a surprising announcement, the food delivery giant has decided to increase its platform fee temporarily during this festive period, a change that could stir up some dissatisfaction among its user base.
Zomato has recently announced a notable increase in its platform fee, raising it from Rs 6 to Rs 10 per order¡ªa jump of over 60%.
Customers will now see this updated fee reflected in the app when they place their orders.
Credit: DNA
The food delivery giant justifies this increase as a necessary measure to cover operational costs and ensure the smooth functioning of its services during the bustling festive season.
In a notification sent to users, Zomato explained, "This fee helps us pay our bills to keep Zomato running. To maintain services during the festive season, it has increased slightly."
As the festive atmosphere envelops the nation, many customers may feel the pinch of this added expense while they enjoy the convenience of ordering their favorite meals through the app.
With the holiday spirit in full swing, the company¡¯s move could spark discussions about pricing strategies and customer expectations during peak periods.
How did people espond?
But customers aren¡¯t too happy, naturally.
Here¡¯s how they are responding:
One said, ¡°Pay an inflated cost of food to use the platform, Pay a platform fee to use the platform, Restaurants pay a fee to use the platform.¡±
Zomato hikes platform fee!
¡ª Aditya Shah (@AdityaD_Shah) October 23, 2024
Pay an inflated cost of food to use the platform
Pay a platform fee to use the platform
Restaurants pay a fee to use the platform.
And finally, pay with ur health by eating outside food
What an idea sirjee pic.twitter.com/VMpfFRq9SB
What is Festive Season Platform fee on @zomato ????
¡ª Gaurav (@gauravkhilari) October 23, 2024
What type of extortion is this @deepigoyal ???
Its time to teach @zomato a lesson.
¡ª Venkatesh Alla (@alla_cma) October 23, 2024
Zomato increased platform fee to Rs.10.
Zomato also charge hefty commission from Restaurants.
But they don¡¯t control quality of the food and they don¡¯t even bother about customers.
Result: Unhealthy food and health issues.
Its time to¡ pic.twitter.com/zSHjRb5HY8
Zomato has hike the platform fee from 2 rs. to 10rs.
¡ª Pravin Kale (@pravinkale_) October 23, 2024
It's good for shareholder as this fee will make sure that Zomato will remain profitable always.
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