Why is everyone on the internet suddenly 'demure'? The latest viral trend taking over
The 'demure' trend, started by TikTok user Jools Lebron, playfully encourages women to embrace a calm and composed demeanor in various situations, from work to travel. With its satirical take on femininity, the trend has gone viral, turning Lebron into a social media sensation.
The Cambridge Dictionary defines 'demure' as an adjective meaning "quiet and well-behaved," especially when referring to women. But in the age of girl bosses and fierce independence, why is a seemingly old-fashioned concept of being demure suddenly taking over the internet?
What is the demure trend?
Check out some videos of the 'demure' trend below, and maybe you'll uncover what all the buzz is really about:
You see how I woke up, cleaned my room, and made myself breakfast - very cutesy, very mindful. Unlike some girlies who wake up and drink Savanna, I chose to shower and journal my thoughts instead - very demure.?
¡ª ? (@ipentshisilabby) August 18, 2024
very demure very mindful very cutesy ? https://t.co/AeS3kZa03H
¡ª no name (@lhalah12) August 18, 2024
you see how i exited your life quietly? very demure very cute very mindful
¡ª C. (@5stvrchy) August 12, 2024
You see how i still stunning eventho its friday. Very cute, very demure, very mindfull ? pic.twitter.com/dVs7NbaS26
¡ª ??? ginny ???? (@gmonthrose) August 16, 2024
How did the demure trend come about?
TikTok user Jools Lebron is the mastermind behind the viral 'demure' trend, which revolves around a few key phrases she uses in her videos¡ªyep, you guessed it: "very demure, very mindful."
In one clip, she humorously gives advice on "How to be very natural, approachable, and demure at the workplace."
She says, "This is how I come to work. Very demure. I don't wear makeup. I don't come showing up with wing liner and lashes. I do a little hair oil in the wig, I do a little tint and moisturiser, I do a little brow gel - very considerate, very approachable, very demure. Let's be mindful while we¡¯re at work ladies. This is not a fashion show."
Lebron's videos always end with a reminder to "be mindful and demure, ladies," and that's how the trend was born.
Speaking to The Guardian, she said that she even offers tips for staying calm during family travel, advising to arrive "very early, very on time, very considerate, very demure."
Lebron's use of the phrase is almost satirical, poking fun at the performance of femininity.
After her videos went viral, she shared on social media, "One day I was playing cashier and making videos on my break. Now, I'm flying across the country to host events and and I am going to be able to finance the rest of my transition."
the "very mindful, very demure" girl from tiktok says that going viral has helped her finance the rest of her transition ??
¡ª Women Posting W's (@womenpostingws) August 16, 2024
pic.twitter.com/SSH79GrOU6
Credit: X/ @womenpostingws
Now, ain't that a wholesome trend indeed.
Srishti B Dutta brings you everything from rags-to-riches tales and inspiring student success stories to those "No way, this can't be real!" moments. Whether it's intriguing, heartwarming, or just plain quirky, she's got it covered.
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