What World Idli Day? People In Tamil Nadu Have No Clue About This Special Occasion
March 30 has been celebrated as World Idli Day the idea being the brainchild of M Eniyavan founder of Mallipoo Idly a popular chain. Those who place orders for idlis via online platforms like Swiggy Zomato and Uber Eats can avail handsome discounts on the occasion. But there will be no discounted price on Saturday for idli lovers who dine in restaurants.
It's one of the most versatile, wholesome and delicious meals and has earned popularity across the world, the humble Idli.
And March 30 is the chosen day to celebrate this staple breakfast dish, but there's a catch. People in Tamil Nadu, hoteliers included, are unaware of World Idli Day celebrations.
For the last three years, March 30 has been celebrated as World Idli Day, the idea being the brainchild of M Eniyavan, founder of Mallipoo Idly, a popular chain.
"The humble idli is the safest food for all ages - children to elderly. It struck me to celebrate March 30 as World Idli Day when there are several days like Father's Day, Mother's Day and more," Eniyavan told IANS.
From business people to working women, Idli Day is new. "? am hearing about this for the first time," exclaimed S V Amritha, a businesswoman dealing in alloy steel.
Prakash Jayadevan, General Manager, Trident Hotel, who too was not aware of the special day, said, "We will increase the number of idli varieties in our breakfast tomorrow."
Those who place orders for idlis via online platforms like Swiggy, Zomato and Uber Eats can avail handsome discounts on the occasion, said one major idli player.
But there will be no discounted price on Saturday for idli lovers who dine in restaurants. An official at the popular Ratna Cafe hotel said that discounted price was not available for diners.
The Ratna Cafe is famous for its sambar idli - idlis submerged in good amount of sambhar - and also unlimited quantity of sambar served for diners.
SOURCE IANS
