Virat Kohli dethrones Ranveer Singh to become the most valued celeb with a brand value of Rs 1,900 crore; check top 10

Consultancy firm Kroll released a list of India¡¯s most influential celebrity brands of 2023 recently. Virat Kohli has claimed the top spot. This marks a significant increase of 29 percent from 2022 where he stood at $176.9 million (Rs 1,475 crore).

This year, Kohli recorded a whopping Rs 1,900 crore ($227.9 million) beating Ranveer Singh who stands at $203.1 million (Rs 1,693 crore).

Shah Rukh Khan ranks third in Kroll's Celebrity Brand Valuation Report 2023, bolstered by the success of movies such as "Jawaan" and "Pathaan," with a brand value of $120.7 million(Rs 1,006 crore) for the year.

X

Akshay Kumar holds the fourth position with a brand value of $111.7 million(Rs 931 crore approx), down from third place in 2022.

Alia Bhatt slipped to fifth place from fourth, with a valuation of $101.1 million(Rs 843 crore). Deepika Padukone ranks sixth with a brand value of $96 million(Rs 800 crore).

Also Read: From Wicket To Wealth: As One8 Opens In Hyderabad, 10 Businesses Which Virat Kohli Has Invested In

Here¡¯s top 10 celebrity brand ranking according to Kroll:

1. Virat Kohli - Rs 1,900 crore

2. Ranveer Singh - Rs 1,693 crore

3. Shah Rukh Khan - Rs 1,006 crore

4. Akshay Kumar - Rs 931 crore

5. Alia Bhatt - Rs 843 crore

6. Deepika Padukone - Rs 800 crore

7. MS Dhoni - Rs 798 crore

8. Sachin Tendulkar - Rs 761 crore

9. Amitabh Bachchan - Rs 697 crore

10. Salman Khan - Rs 681 crore

Others on the list are:

Hrithik Roshan

Kiara Advani

Ranbir Kapoor

Anushka Sharma

Kareena Kapoor Khan

Ayushmann Khurrana

Kartik Aaryan

Rohit Sharma

Hardik Pandya

Rashmika Mandanna

Neeraj Chopra

Allu Arjun

Sara Ali Khan

Varun Dhawan

Katrina Kaif

The collective brand value of the top 25 celebrities in 2023 is projected to be $1.9 billion(Rs 15,847 crore), marking a 15.5% rise from the previous year.

The firm's assessment of celebrity brand value focuses exclusively on their potential earnings from product brand endorsements. This includes various types of endorsements such as full-fledged campaigns, digital endorsements, one-time promotions, and appearances on websites. The analysis excludes earnings from merchandise sales, as brand endorsements are typically the primary source of a celebrity's brand value.