Abhay Deol Has An Important Question For Celebs, 'Will You Stop Endorsing Fairness Creams?'

In the midst of racial discrimination discussions, Actor Abhay Deol has called out a few brands that carry fairness creams in their portfolios.?

Taking to his Instagram, Abhay Deol first asked an important question that we all have been wanting to ask ever since "woke" Bollywood celebrities condemned racism and George Floyd's death in the United States of Ameria. The question was, "Do you think Indian celebrities will stop endorsing fairness products now?"

Abhay Deol / Instagram

Abhay Deol shared some statistics that show how people all over the country are constantly searching for how to lighten skin tone as well as products that will help them achieve so. He also mentions how brands have evolved from calling fairness creams to selling them as skin-brightening or lightening creams, instead.

"Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness," wrote Deol.?

?Making another valid point, Abhay Deol mentioned how fairness creams are not targetted just towards women but even men too.?

"Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too," wrote Deol.?

Earlier this week, Abhay Deol had slammed celebrities for speaking out against injustices in the United States of America but choose to keep quiet when their own home country burns.?

Thank you Abhay Deol for calling brands and celebrities out- we hope Bollywood can finally churn out role models that people can look up to- like yourself.?