People Slam Pihu's Team For Traumatising Marketing Campaign That Includes A Call From A Crying Child!

Imagine you are sitting at home and you receive a frantic call from a crying 2-year old baby, who is asking for help??

Well, even worst of your nightmares would be better than this scenario, right? However, this has turned into a reality when a film's marketing team decided to promote the film, converting this nightmare into a strategy.?

Just a few days ago, the trailer of Pihu was unveiled and it received a great response.? The trailer sent chills down people's spine and people actually started looking forward to the film. The trailer had over 4.5 million views on YouTube.

But now, the film is being talked about on the internet and not for the right reasons.

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Tagging the concept of marketing that the film's team has been using as 'ill-conceived', people are ranting against their viral marketing campaign. Things went off the track when people starting receiving frantic phone calls from a crying child, asking for help.

When people started calling back on the number to help the distressed kid, they got a message with the trailer link to help the child.?

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People are labeling this idea as horrible and insensitive.?

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Journalist Sudhir Srinivasan wrote on Twitter that he had received “a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu’s trailer. A horrible idea, a disgusting invasion of privacy.”

Another Twitter user said,? “Movie marketing has reached absurd levels."

Here are some reactions that prove how this is a classic case of marketing gone wrong.

Produced by Ronnie Screwvala and Siddharth Roy Kapur and directed by Vinod Kapri, the film is all set to release on November 16.?