Veteran industrialist Ratan Tata?requested people to refrain from demanding the Bharat Ratna for him.
Tata was responding to a social media campaign that has been gaining momentum in the past couple of days demanding Bharat Ratna for him.
The Chairman Emeritus of the Tata group asked social media users to stop the campaign that asked the government to confer on him the highest civilian award of the country.
"While I appreciate the sentiments expressed by a section of the social media in terms of an award, I would humbly like to request that such campaigns be discontinued," Tata said in a tweet.
"Instead, I consider myself fortunate to be an Indian and to try and contribute to India's growth and prosperity," he added.
This campaign started after renowned businessman and motivational speaker Dr Vivek Bhindra, tweeted about conferring the highest civilian award to Ratan Tata.
His tweet popularised the hashtag #BharatRatnaForRatanTata, and further encouraged Twitterati to start a campaign for the same.
Many Twitter users also joined in and posted tweets in support of the call.
One user, while asking others to join the campaign #BharatRatnaForRatanTata, said Tata has been inspiring young achievers, telling them that believing in one's ability is essential to achieve success in life.
Another user described him as the "Real Hero of India" and said he "really deserves the Bharat Ratna Award"
Tata's philanthropic contributions are mostly low-profile but legendary with his group companies and hotels opening up hearts and hearths during the 2020 coronavirus pandemic and lockdown in innovative ways, winning accolades all over.
The 83-year-old who retired as Chairman of Tata Sons in 2012 has been active in investing in his personal capacity in startups and encouraging young entrepreneurs.