Parle G maker FMCG brand Parle has retained its position as India's top FMCG brand, according to the latest edition of Brand Footprint study. Seven of the top 10 brands are owned by homegrown companies.
The Brand Footprint study, which is done by international market research company Kantar Worldpanel, reveals the annual ranking of the most chosen consumer brands in India. As per the rankings, Parle beat Amul to retain the top spot. The study ranks brands on the basis of their consumer reach points, or CRPs, a composite metric that combines how many households are buying a brand (penetration) and how often (frequency of purchase).?
"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do well and inflation is expected to grow CRPs even further," said K Ramakrishnan, managing director, South Asia, Kantar Worldpanel.
Nearly 70% of the brands grew CRPs last year. "CRP grew just 9% now compared to 3% growth a year ago," he added.
Out of nearly 400 brands, Parle has been on the top of the ranking since a decade, with 6531 million CRP. It is followed by dairy brand Amul that had a CRP of 5561 million. Both these brands gained 14% and 9% each. Hindustan Unilever's shampoo brand Clinic Plus was the only non-food exception in the top five brands. HUL's Vim also topped the rankings for the brand which gained the most shoppers, followed by Balaji Wafers, an ET report said.
Earlier this month, Amul celebrated its 75th anniversary year with the group turnover rising 15% to Rs 61,000 crore. Parle products was started in 1929, while Amul began its journey in 1946. Its fair to say that Parle¡¯s most iconic brand has been Parle G, which initially began as Parle Gluco in 1939 and was named as Parle G much later in 1982.
Rankwise, the top 10 FMCG brands in the list are: Parle, Amul, Britannia, Clinic Plus, Tata Consumer,? Ghadi, Nandini, Colgate, Aavin and Lifebuoy.
In the list,?all big brands grew their CRPs while only 66% small brands expanded the number, signaling aggressive push by larger brands and consumers affinity towards established brands even during inflationary pressures, the report mentioned.
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