Indian Dairy Giant Amul Named Regional Sponsor Of Argentina Team For FIFA World Cup 2022

Indian dairy giant Amul has signed as the regional sponsor of the Argentina football team for the upcoming FIFA World Cup beginning next month in Qatar on November 20, 2022.

This is the first regional sponsorship deal in India in the history of Argentine soccer, as per TOI.

¡°Amul is proud to announce its association with the Argentina Football Association (AFA)," said Jayen Mehta, COO of the Gujarat Co-operative Milk Marketing Federation. In a statement, Argentina Football Association President Claudio Fabian Tapia said, "We are happy to have Amul being AFA's first regional sponsor in India.¡±

Confirming the same, Amul tweeted in its own unique way by releasing this topical announcing itself as the proud regional sponsor of the Argentina football team. It also tagged Argentina Football Association in the tweet.

#Amul Topical: Amul is the proud regional sponsor of the Argentina football team! @afa pic.twitter.com/AoilWNnP4a

¡ª Amul.coop (@Amul_Coop) September 30, 2022

Also Read: Unfolding The Story Of India's Iconic Brand Parle-G

Byju¡¯s Becomes Sponsor For FIFA World Cup 2022

Another proud moment and a major step towards football came in March 2022, when BYJU'S became the first ever Indian firm to be named as a sponsor of the 2022 FIFA World Cup.

"It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport," BYJU'S founder and CEO Byju Raveendran had said.

"We are delighted to be partnered with a company like BYJU'S, which is also engaging communities and empowering young people wherever they may be in the world," Kay Madati, Chief Commercial Officer of world soccer's governing body FIFA, had said.

More About Amul

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It was 76 years ago when the seeds of Indian dairy giant Amul were sowed in India in 1946.

Amul was formed as part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of the Kaira district at very low rates and sold it to the then Bombay government. Everyone except the farmers benefited from this trade.

Then came the revolt, when the farmers of that area went on a milk strike, refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946. This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy.

It's also noteworthy that Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which is India's largest food product marketing organisation with an annual turnover (2020-21) of US$ 5.3 Billion, manages Amul. The milkman of India Dr Kurien was the founder-chairman of the GCMMF from 1973¨C2006 and is credited with the success of Amul's marketing.

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