Maharashtra Elections 2024: Swiggy Instagram sends unsolicited 'Tinday' urging people to vote in a clever campaign

Swiggy Instamart has received praise for its clever campaign encouraging Maharashtra residents to vote in the assembly elections. Swiggy's quick-commerce subsidiary has reportedly been providing free 'tinda', or Indian round gourd, with some orders in Mumbai. If you're wondering what Tinda has to do with the Maharashtra election of 2024, read on to discover out.

Swiggy sends unsolicited 'tinday' to make people vote?

Swiggy Instamart's initiative to encourage people to vote in the Maharashtra assembly elections received attention in a viral post by Mumbai-based X user Eesha Tirodkar.?

Tirodkar posted a snapshot of the paper bag in which she received a free 'tinday' with her Swiggy Instamart transaction.The message printed on the paper bag emphasized that, similar to the Swiggy user who was trapped with tinday they did not want or order, Maharashtra residents will be stuck with a government they did not elect if they do not vote today.??

“Didn’t choose tinday but stuck with tinday? That’s what happens when someone else chooses you,” Swiggy Instamart told customers through it paper bag. “Cast your vote. Own your choices,” the delivery service advised.

“Instamart randomly gave free tinday with my delivery today and a rather fun message also. You already know the rhyming word,” Tirodkar wrote on X?Referring to Swiggy Instamart's wordplay on tinday, which rhymes with Eknath Shinde, Maharashtra's current chief minister.

How did people on the internet react?

Many people on the internet found it "very cool" some even called it sheer "poetry." Here's what people wrote in the comments.?

Also read:?Reddit user exposes Swiggy scam, accuses Instamart of delivering underweight vegetables: 'Not ready to replace items'

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