A charming business with a spark blazing since 1949, asserting its origins in tradition and unwavering devotion to quality, it has served the community in the heart of Jodhpur, Rajasthan.?A local icon, this Jodhpur milk shop has quietly seen the passing of time, but its light has never wavered, signifying a legacy that has endured for many generations.?
Shop owner Vipul Nikub claims that the flame has been?burning?since 1949.
He said, "In 1949, my grandfather got started on this. There has been a flame since 1949. Every day, the shop is open for business for 22 to 24 hours. Wood and coal are traditionally used to heat milk."
"We are operating the shop generation after generation, which has been working for about 75 years. This shop has established a tradition here, and I am the third generation from this area. The milk shop is well-known, people enjoy it, and milk gives consumers energy and nourishment, so we are operating the business successfully," he continued.
In India, family-run businesses have endured for generations, continuing a tradition of trade forged over many years.??These enterprises offer tales of tenacity, flexibility, and unshakable dedication passed down from generation to generation.?
This unique milk shop stands out with its noteworthy claim, which is a live example of generational continuity in the heart of Jodhpur.?
?Recently, when ANI posted a video on Twitter.
This wonderful milk shop near Sojati Gate has seen the flame that warms milk burning since 1949.
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