At a time when Twitter's rival Threads has already crossed 100 million signups in just five days since launch, there have been reports of Twitter suffering a deep drop in traffic.?
But it seems the opposite has happened. Twitter CEO Linda Yaccarino has tweeted to say that Twitter last week had its ¡®largest usage day¡¯ since February.
¡°Don¡¯t want to leave you hanging by a thread¡ but Twitter, you really outdid yourselves! Last week we had our largest usage day since February. There¡¯s only ONE Twitter. You know it. I know it, CEO Yaccarino wrote in a tweet.?
Commenting on her tweet, Elon Musk predicted that the social media platform may hit an all time (high) record this week.
"Cumulative user-seconds per day of phone screentime, as reported by iOS & Android, is hardest to game. I think we may hit an all-time record this week," he wrote.
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'Twitter Killer' Threads has been setting records for user growth since its launch on Wednesday, with celebrities, politicians and other newsmakers joining the platform that is seen by analysts as the first serious threat to the Elon Musk-owned microblogging app.?
Threads' sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January?about two months after its launch, according to a UBS study, as per Mint.
The fact that Twitter has imposed rate limits on how much content users can view is also not helping its case. It appears that a combination of these events has led to a decline in Twitter's traffic since January 2023, hitting an all-year low in July.
According to Cloudfare CEO Matthew Prince, the app has experienced a steady decline in traffic over the course of 2023.?While Prince didn't go into the details of why this dip is happening, other data analytics services like?Ahrefs?and?Statista?also claim the same.
Twitter's global visits dropped from 6.9 billion monthly in January 2023 to 6.4 billion in April 2023.?Besides a drop in traffic, many Twitter users are noticing a drop in conversion rates from Twitter.
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While Musk and Zuckerberg's rivalry deepens, Instagram CEO Adam Mosseri has claimed that?Threads?is not meant to replace Twitter and instead caters to communities which did not feel at home on Twitter.
In a Threads interaction with?The Verge¡¯s editor Alex Heath recently, Mosseri said that the new platform¡¯s goal was to make a ¡°public square¡± for Instagram communities that did not ¡°embrace¡± Twitter, or serve communities which wanted a less angry space for interactions, as per The Hindu.
¡°Politics and hard news are inevitably going to show up on Threads - they have on Instagram as well to some extent - but we¡¯re not going to do anything to encourage those verticals,¡± he said in his Threads reply.
Responding to users¡¯ fears that news content would be made harder to access on Threads, Mosseri clarified that while news and politics would not be censored, Meta would not ¡°court¡± such content the way it had in the past.
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