Marlboro Is Telling The World To Quit Smoking As It Tries To Find Alternative For Tobacco

Scientists at Philip Morris are experimenting and searching for cigarettes that are not life threatening! Well it is a good news that researchers are actually looking for alternatives of tobacco that are not harmful and will be known as IQOS an acronym for "I quit ordinary smoking".

Though IQOS is already a big hit in Japan and some parts of Europe, it basically smoothly heats the tobacco without burning it, producing a warm, nicotine-laced vaporizer. The product is expected to reach America next year, though it might not claim that it is safer than regular cigarettes.

IQOS will have to pass one more hurdle with the Food and Drug Administration before it can be marketed as safer.

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The taste and nicotine intake of IQOS closer to that of ordinary cigarettes than e-cigarettes, the company says.Andre Calantzopoulos, the chief executive officer of Philip Morris International told that quitting old-fashioned smokes won¡¯t be easy for tobacco companies or their stakeholders. Philip Morris turned out 850 billion cigarettes last year, generating net revenue of about $74 billion.

All that tobacco pays off handsomely for global investors: Counting dividends, the company¡¯s stock has returned roughly 70 per cent over the past five years.

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Mitch Zeller, director for the FDA¡¯s Center for Tobacco Products said, ¡°We are aware of the history of the tobacco industry, but our job is to take the sciences they have submitted and objectively evaluate what their data is and how far it goes to addressing the mandatory statutory standards,¡±

Philip Morris is certainly not alone in this race. BAT, Reynolds, Altria Group and Japan Tobacco are all working on a variety of products. ¡°The race is not money, but time,¡± Andre Calantzopoulos, the chief executive officer of Philip Morris International revealed.

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Philip Morris campus in Switzerland is even trying hard to first make it's campus smoke free to project a post-cigarette image.The main building has three sections: Earth, Wind and Air. Fire is missing. Indeed, e-cigarettes and IQOS have caught on among the company¡¯s former smokers. Jacek Olczak, the chief financial officer, said iQOS helped him quit regular cigarettes.

¡°I¡¯m extremely happy,¡± he said. ¡°My company solves my own problem, and I can make money off of it.¡±

Almost everyone in the industry knows the fact that the road ahead for Big Tobacco will be long. Public health officials, and many ordinary people, are very much aware of the industry and its intentions.

This change wont be that easy but we should be happy with the fact that someone is trying hard to make this world a better place to live!